For this Notion playground to make more sense I want to explain a few basic concepts that are often misunderstood

What is b2b?

When you buy Liquid Death from the supermarket, it’s probably because you saw the brilliant work of b2c marketers (aka marketers who directly address the consumer (you))

B2b (aka business to business) marketers have a more difficult job to create brilliant campaigns for a “buying group” who’s decision making process is a lot more complex .b2b companies that do b2b marketing right (that you might know) : Gong, Monday.com, Hubspot and Chili Piper (dah!)

What is a marketer?

I think the definition of a marketer as it stands right now from the dictionary is incorrect - see below from Oxford

I believe that marketers are not “promoters”. Nor are they “advertisers”. Those who just think of marketing in these terms are limited in their understanding of the scope. Especially in b2b where the process is highly complex. Especially in a highly volatile market

Instead, I believe:

A marketer is a person that drives demand