Why am I creating a crash course for this topic? Because 9 years ago I was a founder/CEO who thought understood marketing. But it turns out I had no clue. Even though I was selling to marketers my understanding of how hard the role is and how hard it is to succeed was limited

But I was determined to learn. So for two years I decided to be the acting CMO at Chili Piper and in this period I learned A LOT . Below you will find a quick overview of my journey

Agenda 2025 CEO Summit.mp4

This video was recorded in January 2025 at the Pavillion CEO event where I am an ambassador

Genius marketers are good at creating a team that is amazing at brand building, performance marketing and are extremely good at being the glue that keeps the GTM team together. It’s really hard to do all these things well

Im the end I believe the job of a marketer comes down to three components :

• Attention (via offers)
• Growth plays (aka a collection of offers in a channel → e.g Youtube as a growth play)
• Orchestration (aka distribution, automation, data, ops, internal comms, segmentation , intent etc etc)

I cover these principles in more details below

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